Design is key and this why the Segway has failed to live up to its hype. People riding Segways look like dorks. Dorks with very good posture, but still dorks. Years ago, I paid ten bucks to ride one around a parking lot at a tourist trap for 15 minutes. Ok, it was cool how it responded to leaning this way and that way like riding a motorcycle, but everything about its design was screaming, "I'M SO BORING!"
This machine, the Ryno, on the other hand, has a distinct air of danger and style. It looks sexy.
Ok, the top speed of 20mph is meh... so maybe it's not that dangerous.